Websites for yachts, charters and marinas.
Nobody charters a yacht for its specification sheet. They charter the morning swim off the stern, the dinner on deck, the bay nobody else reaches. Most yacht and marina websites still lead with a table of lengths and cabins and a gallery of wide-angle photos. I build sites where the vessel can be turned in real 3D, the itinerary plays like a film, and a concierge answers a guest in Doha or New York while your office sleeps.
Why yacht websites undersell the water
The yachting market sells one of the most emotional products there is through some of the flattest websites on the internet. A hero photo, a spec table, a PDF brochure, a form that promises a broker will be in touch. The buyer or charter guest learns the length and the number of cabins, which are exactly the numbers every competitor also lists.
What actually decides a charter is harder to put in a table. How the salon feels at golden hour. How the route unfolds over seven days. Whether the tender garage fits the toys the children want. For marinas it is the approach from the sea, the berth depth, the walk from the pontoon to the restaurants, the fuel dock and the security at night.
The clients are spread across the Gulf, Europe, Asia and the Americas, often planning months ahead and writing at hours when no one is in the office. An enquiry that waits until the next morning for a reply has often already been sent to three other brokers.
What a cinematic site changes
A cinematic site treats the yacht like the lead character of a film: an establishing shot at sea, a slow move along the hull, then the interior and the places it can take you. Behind the film sits a working booking and enquiry tool.
- The vessel in real 3D - a rotatable model of the yacht with switchable hull colours, deck finishes or interior schemes, built from the shipyard model and simplified for the browser.
- An itinerary film driven by the scroll - a route across a chart, day by day, with each anchorage opening as a short scene, so the guest sees the week before booking it.
- Day and night - the same deck or marina seen at noon and after sunset, lights on, because evening is when most of the experience happens.
- A charter or berth finder (web application layer) - dates, guests, length or draft as filters, results pulled from your booking system, calendar or a sheet your team updates.
- An AI concierge - answers questions about cabins, crew, toys, APA, berth sizes or services from data you approve, in the guest's language, and hands a qualified enquiry to your team.
Everything is hand-coded, fast on a phone on marina Wi-Fi, and the code and accounts belong to you.
Three moments that book a week at sea
- The walk along the hull. The guest drags a finger and the yacht turns in 3D, then switches the upholstery from sand to navy to see how the aft deck changes. It is the closest thing to stepping aboard at a boat show, available from a sofa in Riyadh.
- Day four of the route. Scrolling moves a line across the chart to a quiet bay, the scene fades in at dusk with the tender coming back, and the caption says only where they will swim tomorrow. The itinerary stops being a list of ports and becomes a holiday.
- The 2 am question. A family in Singapore asks whether the yacht can take two small children and a nanny in August. The concierge answers from the cabin plan and the calendar, suggests two available weeks and passes the conversation to your broker, who replies over breakfast with everything already qualified.
Closest work
There is no yacht or marina project in the portfolio yet. These are the nearest builds, and each covers a piece of what a yachting site needs:
- VELOCE - a live concept for premium and sports car rental: five cars as real GLB models in a 3D carousel, a live body-colour configurator that changes the material, and a 3D racing game that unlocks a discount code with a QR code leading straight to booking the chosen car. Swap the car for a yacht and the hull colour for a finish option.
- AURUM Residence - a live concept microsite for a premium developer: a 3D tower in a living city district, a time-of-day slider, and an AI agent that knows every unit, answers questions and books presentations. The same pattern fits a marina masterplan or a berth finder.
- NEREID - a live concept of an immersive ocean expedition, a scroll-driven journey from the last rays of sunlight into the deep. The interface is in Polish; the sea and the motion need no translation.
How we work
- 1. Brief - a short call about the fleet or the marina, your guests, your seasons and the material you have: shipyard models, drone footage, photos, route plans.
- 2. Free concept - a visual direction, usually with a moving preview, approved before any code is written.
- 3. Build - 3D, films, finder, concierge and language versions on a live preview link you can follow at every step.
- 4. Audit - speed on real phones and slow connections, accessibility, privacy notes, structured data for search and AI engines.
- 5. Launch and care - domain, hosting, handover of code and accounts, and new yachts or seasons added as the fleet changes.
Questions yachting companies ask
Have you built a website for a yacht company before?
Not yet, and I would rather say so. The closest work is VELOCE, where vehicles are real 3D models with a live colour configurator and a booking path, and AURUM, where a 3D location, a day-night slider and an AI agent that books presentations sell a premium product that buyers cannot visit in person. Both are live concepts you can open today.
Can you show our yacht in 3D?
Usually yes. A shipyard's design model or a detailed 3D file can be simplified for the browser so visitors can rotate the hull and switch finishes. If there is no model, a scroll-driven film made from existing footage and renders gives a cinematic walk-through at a lower cost.
Can the site show live charter availability or free berths?
Yes, if the data exists somewhere: a booking system, a calendar or a sheet your team updates. I connect to it through its API or an export, and I check the documentation before promising anything.
Our clients speak many languages. How is that handled?
Language versions are built as real page structures with hreflang, not a translation widget. The AI concierge can reply in the guest's language, using only the information you approve, and passes the conversation to your team by email or into your CRM.
How much does a yacht or marina website cost?
Every project is quoted individually: a single-yacht charter page and a marina site with a berth finder and concierge are different jobs. Send two sentences about the fleet or the marina and you get a free concept direction and a quote within 24 hours.
Let guests step aboard before they book.
Tell me about the yacht, the fleet or the marina in two sentences. You get a free concept direction and a quote within 24 hours. Every project is quoted individually.