Food you taste with your eyes.
SMASZ is an original concept for an immersive website for a premium smash burger restaurant from Wrocław. Proof that top-shelf food can have a website that looks like a film trailer, not a PDF menu.
The challenge
In a customer's mind, "smash burger" often means fast food. The task: show that SMASZ is craft from the fire - dry-aged beef, house sauces, a premium experience - and do it in the first second, appetisingly, without a cheap look.
What I built
A single-file, cinematic website with a dark, "fiery" mood.
- A hero with a WebGPU effect - a huge "ROZBITE." ("SMASHED."), animated ingredients (tomato, pickle, onion) and a dish assembling itself from particles.
- Cinematic typography and a strong hierarchy - a poster-style display face, appetising frames.
- Menu, process, booking - the full path from "wow" to a table.
- Micro-interactions and smooth animations that build hunger.
The result
A concept that shows food brands a website can be part of the dining experience - as carefully finished as the plate. Appetising, premium, memorable.
Your brand can draw people in too.
A restaurant, a hotel, a personal brand - if you want a website that sells through experience, tell me about your project in two sentences.